How I Work With Businesses On Their Education Outreach

Updated: Apr 10, 2023

As an education consultant, one of my roles is to help businesses like yours to develop education curricula to improve your outreach efforts. Educational resources such as lesson plans and activities can be an effective way for businesses to reach out, engage with their audience, establish their brand as a thought leader in their industry and most importantly, to give something back to the community.

Goals and Targets

The first step I take when developing an effective education curriculum is to understand the business's goals and target audience. Once we have a clear understanding of what your business wants to achieve, we can begin to create a curriculum that will meet those needs. This involves conducting research to determine what topics are most relevant to the target audience, as well as identifying the most effective delivery methods.

Aligning Aims

Secondly, it is crucial then to look at how your aims as a business fit with the aims of schools and other educational organisations who may eventually use the resources we create. Most educational establishments, such as schools, academies and colleges, will be more likely to use materials produced by businesses if they tie in with the aims of their own curriculum. Schools largely follow the National Curriculum and exam specifications, therefore your business's education outreach should seek to marry with the aims of these documents, as well as those produced by schools themselves which seek to develop the whole child.

Scope and Format

The next step is to determine the scope and format of the curriculum. This can vary depending on the business's goals, audience, and resources. For example, some businesses may opt for a series of webinars or videos, while others may prefer the creation of teacher-led activities. From my extensive experience working with schools I can guide and support your business in what will be must useful to teachers and students, as well as which approaches and activities are most likely to lead to learning.

Curriculum Development

Once we have a plan in place, it's time to begin developing the curriculum itself. This involves creating content that is both informative and engaging, with a focus on providing practical knowledge that the audience can apply to their own work. It's usually quite important to think about how the content will be made relevant to learners of different ages, ensuring that the content and activities can be adapted to suit a range of learners' needs.

Promote

Finally, once the curriculum is complete, it's time to promote it to the target audience. This can involve a range of tactics, including email marketing, social media, and targeted advertising. It's important to continually evaluate the effectiveness of the outreach efforts and adjust the strategy as needed. I advise on how best to reach schools with your new materials.

Developing an education curriculum is a powerful way for businesses to engage with their audience and establish themselves as thought leaders in their industry. With careful planning and execution, and a partner who knows education, businesses can create a curriculum and other educational materials that provide real value to their audience while also reinforcing their brand identity.